Saturday, April 09, 2011
YouTube spending $100 million to compete with broadcast TV
This move is a no brainer to me. The combo of on demand and live steaming of both original and licensed content is exactly where YouTube should be spending money to grow viewership.
Think about it, videos of your kids and pets doing silly stuff right along side live streams of international sporting events, concerts, and Kevin Spacey! Talk about the democratization of media!
Of course I also envision a declining Comcast cable bill being supplemented by a ballooning Comcast Internet bill.
But hey, at least We'll have several billion channels to choose from. :)